I am willing to publish guest posts. However, I have been inundated with requests to publish poorly-written, vague, non-physician-directed posts that mostly serve as a way to link a third-party site to my blog. Many of these are clearly not submitted by a native speaker of English and I would, frankly, be embarrassed to publish them. I get enough of these that I could publish one every day and never write a post on my own. Needless to say, 90% of them aren’t published on this site.
I have plenty of material to post on this blog and am not desperate to publish “anything.” I generally have 5-15 posts in queue to be published at any given time. If I ever get short of quality stuff to publish, I’ll just start posting less frequently. The purpose of a guest post is to publish something from a new perspective or with information that is difficult for me to come by. The information you submit should not be readily available elsewhere with a ten-second google search.
I have instituted the following guidelines for guest posts:
1) You must speak/write English as well as a highly-educated native English speaker, which is the target audience for the blog. If I have to edit out multiple simple grammar and spelling errors it is unlikely I am going to publish your post.
2) The target audience of this blog is physicians, dentists, other professionals, and their trainees. They don’t come here to read financial advice directed at Joe Everyman. It might sound elitist, but there are thousands of general finance blogs out there, and very few written by and for doctors. If your article isn’t specific to these folks, I’m not going to publish it.
3) You should know more about the subject you are posting about than I do, or at least include some personal perspective about it. The best guest posts come from regular readers of this blog, published finance/investing authors, well-established finance bloggers, professional financial advisors, and those with specific expertise on a subject related to physician finance/investing. If your post is published you’ll be sure to be given credit with a link to your site/book, but if the main purpose of your guest post is simply to spread links around the internet, you’d be best served looking elsewhere.
4) Your post should be submitted as a Word document with your initial contact to editor(insert “at” symbol)whitecoatinvestor.com. Don’t post in the comments on this page about how you’d like to send me a guest post. Just send it. Don’t write me an email asking what you should write about. You should write about what you are an expert on or what you have personal experience with, and if it is well-written and would be useful to my targeted readers (doctors interested in financial topics), I’ll publish it. Otherwise, I’ll let you know within a day or two that I won’t be publishing it so you can submit it elsewhere. If you find no one is publishing your guest posts, take a look at this advice.